Blog

GEO in Industrial B2B

Analysis, frameworks and operational cases on visibility in generative systems.

25 March 2026

Findable vs citable: the distinction that changes B2B marketing

Findable and citable are not synonyms. In B2B marketing with generative systems, findability governs access to traffic; citability governs entry into the initial selection.

17 March 2026

B2B supplier selection happens before navigation

In the B2B funnel with generative systems, alternatives are built before the buyer opens a single website. The decisional filter is no longer ranking: it is structural citability.