GEO — Generative Engine Optimization
GEO is the framework for making a manufacturing company citable by generative systems at the stages where B2B purchase decisions are formed. It does not replace traditional SEO: it operates on a different layer — the structure of information, terminological consistency, and the response density of company content.
Why traditional SEO is no longer enough
The B2B industrial funnel has silently broken. The research phase has moved from traditional search engines to generative systems.
A procurement manager no longer types on Google and scrolls ten results. They open Perplexity or ChatGPT and ask a direct question. They get a response with three or four names. If your name is not there, you don't enter the evaluation.
Presence in these responses does not depend on SEO positioning, advertising budget, or brand awareness. It depends on the structure of your content.
Presence Share
The percentage of relevant decision queries in which the company appears in the answers generated by AI systems.